Store Opening Party
June 2016

'High-end fashion multi-brand store 18montrose opening their second shop in Nottingham was quite exciting for the city. They bought brands that Nottingham had been missing for a long time and injected a refreshing contemporary looking store where it was needed.

My focus with the video was to communicate the brand's premium ethos and show the buzz that the store created for those viewing that didn't get the chance to be at the limited-entry event.

I loved building anticipation in the edit and using the natural transition to flip out of the black and white (Cheers Quentin).'