From working with Areté nearing a year now I have been able to experience (albeit from an outside perspective) Josh and Matt's journey of building their barbershop.
Our first meeting last year (over pizza) was for shooting their SS18 collection, this is where I was introduced to the concept of Areté with promise of opening it's doors soon after. I was excited at the chance to work with a company who share similar values to my own, as well as hearing about a grooming experience that I was certainly crying out for in Nottingham.
They are now establishing themselves as one of the top barbers in Nottingham practising something no one else is.
I feel like over the three videos we have produced, conversations, meals and haircuts I've had with Josh and Matt this is just the beginning in providing the upmost value to Areté clients and beyond though the content we create.
Our latest work together is this short documentary to celebrate their six months in business and how much they have grown in that short space of time.