Areté and Black Cactus have come together for a collection combining each salons’ expertise - Areté’s pursuit for excellence in male grooming and Black Cactus’s Californian inspired beachy looks and Balayage colouring.
Balayage is a technique developed in the 1970’s in France, rather than using traditional foiling or cap highlighting techniques, this method sees hair precisely coloured by the hairdresser’s hand.
The long winter sunset casted a golden hue over the city of Sheffield during this shoot that made the in-redevelopment old factory location shine.
For the video’s direction, I started with the usual lifestyle feel from working with Areté previously but tried to get under what Black Cactus was (as this was our first meeting) and implement that into my choice of framing and movement. After all, this is a collaboration.
Still unbelievable results from 4K out the A7RII (Super 35) downscaled to 1080p, working with hair really makes this stand out.
Check out the BTS below to see a window into the process of a collaboration like this. Also see more from Areté over in the portfolio.